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10 Tips for Hot Art Listings! Art auctions differ from others because you are selling something whose value is based on the viewer's visual reaction to the artwork and to the listing itself. Once you have the basics of your auction description in place, you will want to include these 10 elements to best convey that value to the viewer.1. Include sharp, EXCELLENT quality photographs of the artwork with enough contrast and good color reproduction. I always take mine in sunlight or under color-balanced lighting. Use a tripod if your largest image is not razor-edged. 2. Offer framed images of the work . How would it look framed in a formal frame? What about a more rustic look? If it is on a deep canvas, how does it look from the side? If it is a three-dimensional piece, you need at least two other views. 3. Add close-ups of the brushwork or center of interest. Show the signature. 4. Help the buyer visualize the piece in his home or office. Show the artwork in formal and informal room settings and in an office. 5. Connect with the viewer's emotions. (Why else are we creating art?) Tell a story about the artwork... where you created it, what you were doing when you got the idea, how many bugs got in the paint... anything with which he can identify. 6. Make the bidder feel that he knows you. Include a picture of yourself, ideally one of you at work on the piece in the auction. Tell him a little about yourself and encourage him to view the About Me page. 7. Add endorsements from past buyers or include feedback comments from previous buyers. 8. Show images of past works that you have sold on auctions and link them to the ended auctions. 9. Include simple statements about your shipping method, payment details, and return policy. It never hurts to repeat. 10. Design the auction to be visually pleasing, consistent in tone with the artwork, and EASY TO READ.
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